Advantages and disadvantages of online marketing

Advantages:

Global reach of the business: Internet advertising ensures that your business is marketed globally and is not confined to any specific region. Local reach of the business means lesser exposure, while global reach means global exposure. From an entrepreneur’s perspective, this is a golden opportunity to showcase his/her products and services to the world.

Internet marketing is great from the perspective of customers too, who can lay their hands on indigenous products from another continent, for example.

Cheaper investments: Internet marketing ventures are cheaper than conventional forms of business. This form of business is not really capital-intensive in nature and does not require huge investment as such. Thus, this provides just about every aspiring entrepreneur the opportunity to take a plunge without really worrying too much about losing capital. There are plenty of examples of entrepreneurs starting out humbly and making it big with Internet marketing.

Easy access to training: Aspiring entrepreneurs have an easy access to training on how to conduct business on Internet. The worldwide web is awash with training materials that are really helpful for aspiring entrepreneurs.

Disadvantages:

Attracting customers may not be easy: Making it big on the Internet becomes a lot easier when an entrepreneur has an access to techniques like article directory subscription and pay per click inclusions. An access to these techniques requires financial investments in varying degrees, which not every entrepreneur may be able to make. Until then, the entrepreneur may have to rely solely on cheaper options like SEO marketing. Obviously, the results will pour in slowly.

Possibility of fraud: The Internet is a place where it may be difficult at times to ascertain the identity and credentials of a potential customer. This could prove to be a big problem if not handled well. There are multiple instances of financial fraud where the victim was really unable to take any step purely because the identity of the fraudster could not be ascertained. Obviously, the entrepreneur needs to take every step very carefully.

The disadvantages must not deter any aspiring entrepreneur from taking to Internet marketing. The disadvantages can be worked out, and the positives in fact outweigh the negatives. Long term vision and well thought out strategies and their execution will be a sure-shot recipe for success in Internet marketing.