Definitions of marketing

There are many definitions of marketing. The better definitions are focused upon customer orientation and the satisfaction of customer needs:


Phillip kotler and Gray Armstrong says-"Marketing is the process by which the companies create value for customers and build strong customer relationships in order to capture value from customers in return."


Etzel, Walker and Stanton says-" Marketing is a total system of business activities designed to plan, price, promotion, distribute want-satisfying products to target markets to achieve organizational objectives."

Marketing is an activity. Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products.

Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.

Marketing is the management process for identifying, anticipating and satisfying customer requirements profitably.

Marketing the all-embracing function that links the business with customer needs and wants in order to get the right product to the right place at the right time.

Marketing is the achievement of corporate goals through meeting and exceeding customer needs better than the competition.

Marketing is the management process that identifies anticipates and supplies customer requirements efficiently and profitably.

Marketing is may be defined as a set of human activities directed at facilitating and consummating exchanges.

Marketing is a business-wide function – it is not something that operates alone from other business activities.

Marketing is about understanding customers and finding ways to provide products or services which customers demand.